Given the spread of misinformation online, it is incredibly important that academic research make a difference. However, it can often be difficult to make research engaging and visible to the public among the noise of the internet. After conducting a series of research activities, including extensive social media and web communication experiments, a student survey on web use, a biodiversity conversation series, and more, we developed the practice of research curation. Building upon contemporary museum and social media marketing best practices, our new research curation guide provides a framework for engaging audiences and presenting academic research outcomes online.
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