Here is an interesting organization that is looking at how to reinvent your story to support the change you want.
The StoryWorks Review is a new online quarterly magazine published by Catapult Media. Its purpose is to be a leader in the search of new and better ways to leverage the power of story to improve the world. Its mission is to share thought-provoking insights, practical experiences and practiced tools to build the capacity of those working to do just that.
